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Final Logo and Primary Color Palette
Primary Fonts and Patterns
Alternative Logos
Various Booklet Cover Designs
Booklet Page Table Of Contents
Book Page Schedule
Booklet Page Workshops
Booklet Page Illustration and Verse
Booklet Page Session and Speaker Bio
Booklet Page Journal
Mockup Floor Poster Design
Posters for Each Session
Apparel Mockup

BRANDING FOR WOMEN'S RETREAT

The concept behind this logo came about when my husband and I were trying to find a word picture for the theme of the Real Life 2019 Women's Retreat, strength in the struggle. The idea emerged of a butterfly breaking out of the cocoon as a powerful and feminine symbol of tenacity and overcoming obstacles. 

 

This project was a collaborative effort amongst a team of women who wanted to see a fresh spring palette, minimalism and some free-flowing patterns. 

 

I was initially tasked with designing a style guide and logo for the team to follow, then used the selected styles to create a 44 page booklet for the attendees to use during the retreat. The booklet was filled with information about food, locations, resources, speakers, and areas to write notes. 

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This project proved challenging, but provided rewarding experience. 

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